The next and final test the advertisement would need to prove is:
3. The source being quoted is named.
The source of all the testimonials, the percentages, and the facts stated on the website are all unnamed. It is only by default that leads you to believe that the all the information presented is coming straight from the website. The advertisement also flashes huge market names when it comes to finance such as, MSNBC, Market Watch, and Yahoo Finance. But, when evaluating what is presented and comparing it to the teachings of Epstein, you can see that the statement, “as mentioned on” is too ambiguous to consider a claim. What does the word, “mentioned” even mean? Is it good or bad?
There is no source for anything that the website says, the testimonials are posted on the website, but listed as the writer is a first name such as “Josh.” Who in the hell is Josh? There is no credentials offered, and no email to an official of the business. The only way of interacting with the website is by putting your email and other information so that you can go on their mailing lists (and who knows who that gets sent out to).
Although the advertisement tries very hard to persuade the one reading that it is a viable source of income, and it will change your life. The facts are…that we have no facts. The advertisement did not pass one of the three tests.
No comments:
Post a Comment