The next of the three factors is:
2. The Outlet doesn't have a bias on the topic.
The definition of an Advertisement taken from Wikipedia: "Advertising is a form of communication used to persuade an audience (viewers, readers or listeners) to take some action with respect to products, ideas, or services."
In chapter 5, and throughout Epstein's book he preaches about relying first on personal experience rather than sources like the dictionary, or Wikipedia for that matter. So, when thinking about my personal experience, I know that, “there is no such thing as a free lunch,” meaning an advertisement is always trying to persuade you to do, or buy something. Looking at the website, “Awesome Penny Stocks,” I found that it is no different than any other advertisement in sense that it is selling a product or service, and using strategic approaches to do so. In fact, from my personal experience I’ve found that this is as typical as an advertisement comes. Very flashy, throwing ambiguous claims about the validity of the website and the services they are selling.
Overall, this advertisement does not pass the second test as well.
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